As strange as it may sound, it makes perfect sense.
What do all successful businesses have in common? They execute and they deliver. Yet, it’s easy to get bogged down in the day to day tasks, losing sight of the bigger picture. Consistency in execution is the bullet proof vest that is going to keep your company from getting executed on its own accord.
Strategic planning is crucial for the growth of business. Business owners are keenly aware of just how difficult growth is with the constant changes in our economy. Some have a strategic plan laying around that cost the company big bucks, although it’s lost somewhere in a file cabinet. Others have found it unnecessary to market the business or create a solidified marketing strategy.
Don’t make that mistake. Shooting from the hip can only work for so long before the business comes crashing down. Have a plan, work the plan, adjust the plan, and execute consistently. Then, do it all over again. We have yet to meet someone who wears a bullet proof vest well.
With the rise in entrepreneurial ventures, there is an increase in the need for start-up and growth capital. For those of you who are unable to boot-strap the business, turning to friends and family for funding may seem like an easier path.
Jayne O’Donnell, The USA Today, captures perspectives from folks who have invested in family or friend business ventures. Julie Cropp Gareleck, Managing Partner, Junction Creative Solutions, was also quoted in this article about her experience with another business she owns with her family, WWWT Ventures.
We’d love to hear what you think?
Gary Vaynerchuk, author of Crush It and entrepreneur, offers this advice on how to establish your brand: “During this personal brand gold rush, anyone has the ability to make a name for themselves if they are true to their DNA and willing to work their face off.”
When building a brand, whether your personal brand or a corporate brand, true influence in the market is a direct result of the sweat equity you are willing to exert.
How hard are you working?