Strategy.Impact.Results.


Four Good UX Reasons for HTML5

HTML5 is the next major revision of the HTML spec. The following four elements / attributes can be considered the most important additions to HTML5.
Canvas Element
Graphics, visuals, or animations can be rendered in real time without relying on plug-ins. Rich interactive sites or games can now be created without Flash. This opens up the possibility of having really complex experiences and interactions in a light footprint.
Video Element
Users will no longer need to install Flash, QuickTime or another plug-in to view videos, which means all platforms are supported. In addition the video can be transformed using Javascript. Imagine being able to project a video on any surface or play a video within any shape.
Geolocation
Geolocation can determine the user’s physical location and share with trusted web sites. Users will need to opt-in before this information can be shared. It is more accurate than current methods. We can now display relevant local information (weather, restaurants, businesses, etc…) to the user. Or even track a user’s progress on a cross country drive.
Local Storage
Storage enables web pages to store data within the client’s browser. What does this mean? For example if the user is in the process of searching for a product, filling out a really long form, or in the middle of a TV show on Hulu and closes the browser window by accident, the user would lose their progress. But with HTML5 Storage, progress can be saved locally, and we can offer the user the ability to go back to where they were.When can we start using HTML5?
See which browsers support them now:  http://html5readiness.com

Lions, Tigers, and Whales, Oh My?!

The most challenging positions to fill are sales associates or business development officers.   Even more frustrating is effectively forecasting revenue and percentage growth.  Over the last year, I have seen more companies looking for a magic bullet or a new technology to generate sales leads. The reality is there isn’t a magic bullet.  If you’re investing new strategies for growing your sales, check out the following book for an interesting perspective:
 
“Whale Hunting, How to Land Big Sales and Transform Your Company,” by Tom Searcy and Barbara Weaver Smith.  

A Blog Post Worth Reading

Posted in Uncategorized by junctioncreative on February 22, 2010
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Creative Age: Tearing Structure Apart http://bit.ly/cr8U7i

A Perspective on Competition

Posted in Uncategorized by junctioncreative on January 29, 2010
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As reluctant consumers curb spending, companies are facing what seems  an insurmountable task of gaining a slice of what market share remains. 

The traditional approach has been to compete directly with competitors most times offering the same products and services with varied pricing.  This model has certainly proven to be successful in the past.

However, what if companies created a new approach?  Instead of trying to beat the competition, companies aim to make the competition irreverent. By exploring value innovation (thus creating higher consumer value), companies are able to carve out an uncontested niche in the marketplace. 

What’s your perspective on competition?