Junction Creative Solutions Welcomes Barb Maimone as a Strategic Account Executive

ATLANTA, GA: August 25, 2010: Junction Creative Solutions (Junction), an Atlanta-based strategy firm, welcomes Barb Maimone, Senior Account Executive, to the team.  Barb brings more than 20 years of solid business experience ranging from entrepreneurial ventures to success in marketing, sales, account management, and finance.

“Barb’s sales experience, impressive track record, and enthusiasm for solving business challenges will serve her well at Junction,” said Julie Cropp Gareleck, Managing Partner, Junction.  “Her unique perspectives and business experience with strategic account management, marketing, and consulting is a tremendous asset to the firm.”

In her new position, Barb will be responsible for implementing strategic business initiatives across business, brand, and marketing for internal facing projects and strategic accounts.  Throughout her career, she has consulted with companies in various industries to include healthcare, oil, banking, construction, real estate, retail, insurance, and wellness. 

 “I look forward to helping Junction diversify its portfolio by focusing on successful strategic solutions,” said Barb.  “Junction prides itself on being a strategic partner for clients.  This is an exciting opportunity for me to bring authenticity, integrity and value to companies trying to excel in today’s complicated business environment.”

A native of Houston, Texas, Barb earned her Master of Business Administration in Finance from Florida State University and graduated top of her class with a Bachelor of Science in Business Administration from Auburn University.

Hybrid: Consulting Firm & Advertising Agency

Posted in News by junctioncreative on January 11, 2010
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Amidst the stories of mass layoffs and rising unemployment emerges a company determined to bring authenticity, integrity, and value back to the business environment.   Junction Creative LLC (Junction), an Atlanta-based strategy firm, defies traditional boundaries to create a hybrid between a consulting firm and an advertising agency.  Junction consults with emerging and existing businesses, providing measurable, results-driven strategic solutions.

 “The ability for a company to react, adapt, and thrive in this economy is vital,” comments Julie Cropp Gareleck, Managing Partner, Junction.  “Business practices are changing as consumer behaviors continue to evolve.  It’s critical for businesses to assess and redefine fundamental strategies to sustain and remain competitive in a challenging business climate.”

Junction offers customized solutions across business, brand/marketing, and technology, across industries, providing a unique advantage for clients.  This un-agency prides itself on its ability to adapt services for start-up and early stage companies as well as global Fortune 500 companies.  Services include: business planning, opportunity assessments, venture coaching, integrated online/offline marketing strategy, user experience analysis and design, as well as technology evaluation and strategy.  All solutions are designed to align with strategic objectives to yield the highest success metric.

 “At the end of the day, I don’t want to be known for the most competitive billable rate,” comments Gareleck. “I want the success of my business to be measured by the success of our clients.”