Junction Creative Solutions Secures Senior Operations Talent To Drive Efficiency For Clients And For Its Business

October 6, 2010– ATLANTA, GA:  Junction Creative Solutions (Junction), an Atlanta-based strategy firm, continues to focus on improving processes and operational competence by hiring top notch talent.  Junction welcomes Marci Cropp as Senior Project Manager to the team.  She brings more than 15 years of experience and a proven track record of effectively using managerial, communication, and analytical skills to drive operational efficiencies for an International Fortune 500 company.

“I am proud to be a part of a firm dedicated to developing and implementing effective processes for the growth of more sustainable businesses,” says Marci Cropp.  “I look forward to working with the team and our clients to drive real value.”

Marci’s background as a mechanical engineer adds a unique perspective to how Junction establishes and executes processes across various business units. In the short time she has been with the company, Marci has worked closely with management to implement sustainable workflows, greatly impacting the bottom line.

 “We are so excited that Marci has joined our growing firm,” comments Julie Gareleck, Managing Partner. “We are developing an ‘A Team’ that is not only seasoned but also passionate about what we do and how we do it.”

Lions, Tigers, and Whales, Oh My?!

The most challenging positions to fill are sales associates or business development officers.   Even more frustrating is effectively forecasting revenue and percentage growth.  Over the last year, I have seen more companies looking for a magic bullet or a new technology to generate sales leads. The reality is there isn’t a magic bullet.  If you’re investing new strategies for growing your sales, check out the following book for an interesting perspective:
“Whale Hunting, How to Land Big Sales and Transform Your Company,” by Tom Searcy and Barbara Weaver Smith.  

Working Your Face Off?

Posted in Uncategorized by junctioncreative on May 4, 2010
Tags: , ,

Gary Vaynerchuk, author of Crush It and entrepreneur, offers this advice on how to establish your brand: “During this personal brand gold rush, anyone has the ability to make a name for themselves if they are true to their DNA and willing to work their face off.”

When building a brand, whether your personal brand or a corporate brand, true influence in the market is a direct result of the sweat equity you are willing to exert.

How hard are you working?

“Comprehensive” means what?

Posted in Uncategorized by junctioncreative on May 3, 2010
Tags: , , ,

As companies explore marketing solutions designed to create awareness, build influence, and ultimately generate revenue, it’s incredibly challenging to create a truly “comprehensive” marketing strategy.   What does “comprehensive” mean?

It’s more than just one solution, one tactic, and one person’s idea.  It’s about many solutions such as: Twitter, a blog, a press room, LinkedIn, affiliate marketers, media buying, media pitching, seminars, podcasts, webinars, mobile applications, or Facebook.    It’s about having an ongoing tactical execution that can be adapted over time as needed.  It’s about collective perspective.

Whether you are a small business owner or a member of the corporate marketing team, be mindful of your strategy.  The marketing mix if executed consistently will establish a relationship with target audiences, encourage participation in the conversation, and mobilize audiences to act. 

We’d love to hear how you are being more comprehensive?

A Culture of Entitlement

Posted in Uncategorized by junctioncreative on March 29, 2010
Tags: , ,

Reading the LA Times article about Silicon Valley tech firms and the perks offered to employees.  A ride in a $200,000 vehicle….. I remember a time when going home an hour early was considered a perk…What are we saying to the future of this industry?,0,3505494.story?page=2&track=rss

Strategy Uprising for the Creation of Sustainable Businesses

Posted in News by junctioncreative on February 24, 2010
Tags: , , , , ,
2009 was riddled with stories of corporate downsizing, bankruptcies, and economic uncertainty. The environment rattled even the most accomplished businesses. Some failed, closing the doors forever. Others narrowly survived and new businesses are emerging, both facing the incredible challenge of adapting to a new business climate.

Junction Creative Solutions (Junction), an Atlanta-based consulting firm, specializes in developing and executing strategic solutions across business, brand, marketing and technology to embrace new opportunities for the creation of more sustainable businesses. Junction considers 2010 as the year for a strategic uprising.

For the last decade, many businesses operated without detailed business plans and strategic executions. Consumers were spending more as revenues increased. When the pendulum suddenly shifted, companies weren’t prepared to handle the drastic decline in consumer spending and the effect it had on revenue. For those businesses who survived, strategy is becoming the priority.

“Strategy plays a crucial role in the success of business,” comments Julie Cropp Gareleck, Managing Partner, Junction. “I practice what I preach. I spend the better part of first quarter every year writing and refining my business plan, creating a strategic roadmap, defining goals and objectives, and charting the course for how to achieve success. Although I faced many challenges in securing new business in 2009, I diversified my approach. I followed the plan. I moved forward. As a result, Junction is thriving.”

A strategic plan is more than a roadmap. It defines goals, objectives, and key milestones with considerations for resources and financial capability. Companies can identify and create efficiencies in processes, ultimately maximizing return on investment.

Gareleck provides advice to businesses who are redefining strategies, “I encourage organizations to not only embrace strategy but also commit to the execution. It’s an ongoing and ever-evolving process. Learn from the volatility of 2009. Prepare your company for adapting to the ongoing changes in business as opposed to reacting. I equate the lack of strategy to taking a road-trip without a GPS.”

Business is Moving Forward

Posted in Uncategorized by junctioncreative on February 22, 2010
Tags: , , ,

San Diego Innovation Economy Doubles Start-up Rate and VC Funding Outpaces Most Regions with 90% Jump


There was a leap in the pace of launching new technology companies in the second quarter of 2009, CONNECT’s newly released Second Quarter 2009 Innovation Report shows.    Start-ups were up 53% with 102 companies launched. In the first quarter of 2009 only 66 compa- nies were created. The increase over second quarter last year was 34% with 76 companies launched in the second quarter of 2008.

The CONNECT Innovation Report (CIR) is the first to provide an economic indicator of the strength and impact of the innovation economy in San Diego. Published each quarter by CONNECT, San Diego’s technology and life sciences accelerator, the Report includes:

  • New innovation start-ups
  • Venture capital investment
  • Mergers and acquisition activity
  • New patent applications and patents granted
  • Research grants
  • Research employment and wage

Overall, San Diego accounted for 14% of new technology businesses started in California, in the second quarter of 2009, ranking third after Los Angeles (LA) and Santa Clara counties. LA had 140 start-ups and Santa Clara had 117.

 *From my friends at Innovation America