Strategy.Impact.Results.


Lions, Tigers, and Whales, Oh My?!

The most challenging positions to fill are sales associates or business development officers.   Even more frustrating is effectively forecasting revenue and percentage growth.  Over the last year, I have seen more companies looking for a magic bullet or a new technology to generate sales leads. The reality is there isn’t a magic bullet.  If you’re investing new strategies for growing your sales, check out the following book for an interesting perspective:
 
“Whale Hunting, How to Land Big Sales and Transform Your Company,” by Tom Searcy and Barbara Weaver Smith.