Strategy.Impact.Results.


Lions, Tigers, and Whales, Oh My?!

The most challenging positions to fill are sales associates or business development officers.   Even more frustrating is effectively forecasting revenue and percentage growth.  Over the last year, I have seen more companies looking for a magic bullet or a new technology to generate sales leads. The reality is there isn’t a magic bullet.  If you’re investing new strategies for growing your sales, check out the following book for an interesting perspective:
 
“Whale Hunting, How to Land Big Sales and Transform Your Company,” by Tom Searcy and Barbara Weaver Smith.  

Using Twitter to Market Your Wares

Posted in Uncategorized by junctioncreative on April 21, 2010
Tags: , , ,

Twitter, despite it’s popularity, can be overwhelming to small business owners unfamiliar with the benefits of social media.

Small businesses by nature focus on word-of-mouth marketing to attract new clients as 50% of new customers for small business come through referrals.  The breadth of the network is usually based on geographic location.  No matter how technology advances, businesses will continue to get referrals through their loyal customers.

Now, imagine being able to reach a vast network of potential customers to sell your products to in 140 characters or less, at no cost other than the time spent to write and post the content.  It’s still word-of-mouth only with a larger network.  If you are a business located in a small town, what better way to drive people to your online store or even visit your store as they are passing through. 

We would like to hear from our small business readers…Let us know how you are using Twitter.